For Independent Grocers · San Diego
Marketworks — we create content, stories, photography, video, software, standards, ideas, design, community, growth, and results.
Trusted by San Diego shops
Valley Farm Markets
Del Mar · La Jolla · Spring Valley
High Marea
Del Mar
Hat Studio
San Diego
The Outpost
Kitchen + Bar
The Idea
Back to the Craft
Running a store is already a full job. Adding content creation on top can feel like one thing too many. We're here to make that part a little easier, so you can keep doing what you do best.
Great grocery marketing isn't about chasing trends. It's about making sure the right stories are told at the right time. Marketworks is the marketing operating system built for independent grocers. Through weekly Opportunity Calls, we identify promotions, seasonal moments, community events, and untapped opportunities across your store. We turn those opportunities into a strategic content plan, execute them using our proven Menu of content and our Recipe System, and deliver consistent marketing that drives traffic today while building a stronger brand over time.
For store owners
Retailer Portal
We find the opportunities. You keep running the store.
Every week begins with a short Opportunity Call. We meet with department leaders, learn what's changing, and identify the stories customers should see.
What we look for on every call
- Weekly promotions
- Fresh arrivals
- Seasonal moments
- Department priorities
- Community events
- Hidden opportunities you may have overlooked
Our Take
Human by design.
AI is coming. It's an incredible tool and it will do good work. Soon almost everything you scroll past will be perfectly engineered by a machine.
But when perfect becomes free and infinite, perfect stops being valuable.
What AI can't manufacture is humanness. It can't fake realness, or rawness, or the quiet look between a butcher and a regular. It can't stand in your aisle at 6 a.m. and notice the light hitting the peaches.
We don't think AI is going to kill this work. We think it's going to make people hungry for the real stuff — the kind that only comes from showing up in person, paying attention, and caring too much.
That's what we're here to make. →
The Look
A recipe, not luck.
People can tell a Marketworks reel before they read the caption. That's not an accident, and it's not one talented editor. It's a recipe — the same lighting, framing, color, pacing, and cut rhythm applied to every shoot, in every store, every week.
When you sign on, you don't build a visual identity from scratch. You inherit one.
Your store joins a family of work that already looks professional, already feels considered, already reads like real marketing instead of a phone clip your nephew grabbed on the way out. The crew is trained on the same standard, the gear is identical, and the edit follows the same rhythm — so your content lands in the same family as everything else we make.
You get the same overall professional marketing feel Marketworks is known for, without hiring a team, renting a studio, or figuring out what a “look” is supposed to be. The recipe does that work for you.
Your store, our standard. From week one. →
What You Get
Services
iPhone-native videos
Quick, authentic reels and stories that feel like your store, filmed on the floor.
All the gear, included
We bring the pro cameras, prime lenses, mics, lights, and setup. No need to rent or spend $10k+ on camera equipment that collects dust.
Content planning
A gentle rhythm of short-term stories and long-term campaigns, built around what you sell each season.
Editing + caption strategy
We cut, color, and write the hooks so the content works on Meta platforms and beyond.
Photography
Stills for menus, carousels, paid ads, and shelf talkers — shot with your real product and people.
Graphic design
Sale flyers, shelf talkers, signage, menu boards, digital ads, and social templates — designed to match your store's voice.
How we work with a store
Tiers
The tiers are fixed. Every store is a little different, so final scope and pricing land once we've walked your floor together.
Start here
The Snack
$3,000 / mo
A steady supply of stories and short-form posts for a single location. Perfect for smaller shops that want a consistent presence without a full production schedule.
- 1 half-day on-site shoot / week
- ~16–20 finished deliverables / mo
- Stories + feed reels
- Light graphic design (signage, flyers, social templates)
- Captions + weekly posting plan
- Ready-to-post approval queue
Most Popular
The Entree
$5,000 / mo
The full Marketworks rhythm — weekly content plus a built-in campaign every quarter. For stores that want a steady drumbeat and a few bigger swings each year.
- 2 full shoot days / week
- ~30–40 deliverables / mo
- 1 quarterly campaign built in
- Graphic design for print + digital (flyers, ads, signage)
- Weekly opportunity call + planning
- Full edit, caption, publish workflow
- Priority scheduling
Full coverage
The Buffet
$7,000 / mo
Heavy coverage for multi-location grocers and flagship stores. Multiple shoot days, ongoing campaigns, and a dedicated content library that keeps every store fed.
- 3+ shoot days / week
- ~60+ deliverables / mo
- Ongoing campaigns + seasonal pushes
- Dedicated graphic design across every location
- Shared content library per location
- Per-store caption + calendar
- Dedicated crew rotation
The Marketworks Process
A System That Keeps Your Store Top of Mind
Plan
Every week begins with a short Opportunity Call. We meet with department leaders, learn what's changing, and identify the stories customers should see — promotions, fresh arrivals, seasonal moments, department priorities, community events, and hidden opportunities you may have overlooked.
Build
We turn opportunities into a strategic content plan. Choose proven Recipes, prioritize departments, schedule production, and review upcoming campaigns so nothing falls through the cracks.
Assign
Certified creators claim assignments through the Creator Portal. Each assignment includes the Recipe, shot list, talking points, camera settings, editing guide, and delivery deadline.
Create
Creators visit the store and execute the Recipe. No guessing. No reinventing the wheel. Just consistent, on-brand content captured at the right time.
Edit
Creators are trained on the Marketworks editing approach — pacing, captions, color, sound, and platform format — so every cut arrives consistent and ready for review.
Review & Publish
Every project is reviewed, approved, and published across the right channels. Quality control, brand standards, and delivery happen in one clean handoff. Then the cycle starts again, building a growing library that keeps your store top of mind.
Service Area
Independent Grocers Across San Diego
We work with independent grocery stores and food shops throughout San Diego County — from the coast to inland neighborhoods. If your store isn't listed here, reach out anyway.
- Del Mar
- La Jolla
- Coronado
- Spring Valley
- North Park
- Encinitas
- Carlsbad
- Point Loma
- Ocean Beach
- Hillcrest
- South Park
- Downtown San Diego
Tell us about your store — the departments, the season, what you'd want more eyes on. We'll tell you honestly whether we're a good fit, and what a first month could look like.
Or send a note below
Now Hiring
Want to join the Marketworks team? We’re looking for experienced content creators who want to become exceptional marketers. You already know how to shoot and edit. We’ll teach you how to create content that moves products, tells stories, and builds loyal communities for independent grocery stores. Every creator joins trained in our proprietary Recipe System. Apply now