The Menu · 305+ video deliverables · 34 genres

Order content like
you order dinner.

Every item on this menu is a standardized deliverable with an SOP, a shot list, an estimated time, and a quality bar any Marketworks creator can hit. Pick what fits your month. We produce it. You post it.

Store Branding

Who you are, in motion.

8 items
  • 01
    General Store Tour
    Wide, cinematic walkthrough of the whole store.
  • 02
    Why Shop Here
    The elevator pitch in 45 seconds.
  • 03
    Brand Story
    Founders, history, values.
  • 04
    Day in the Life
  • 05
    Storefront Beauty Shot
    Golden-hour exterior for grid + ads.
  • 06
    Aisle-by-Aisle Teaser
    Fast cuts through every department.
  • 07
    Owner Voiceover Intro
    Owner narrates a 60s walk-through.
  • 08
    First-Time Visitor Guide
    What to grab if you've never been in.

Produce

The freshest thing you have today.

12 items
  • 01
    Produce Spotlight
  • 02
    What's Fresh Today
  • 03
    Seasonal Produce
  • 04
    Farmer Story
  • 05
    Produce Prep
  • 06
    Fruit Taste Test
  • 07
    Farm-to-Shelf
    The route from field to the display case.
  • 08
    Rare Find of the Week
    The one item most stores don't carry.
  • 09
    How to Ripen It
    Countertop timing for stone fruit, avocado, etc.
  • 10
    Berry Restock
    Flat drop, ASMR unpacking, price call-out.
  • 11
    Local Grower Feature
    Named farm, drive-time from the store.
  • 12
    Ugly Produce
    Perfectly good, priced to move.

Meat & Seafood

Behind the counter, at eye level.

11 items
  • 01
    Steak Feature
  • 02
    Seafood Arrival
  • 03
    Butcher Tips
  • 04
    Cut Comparison
  • 05
    Whole Fish Breakdown
    Filleting, portioning, packaging.
  • 06
    Dry-Age Room Tour
  • 07
    Ground Meat, Fresh Today
    Grind window, fat ratio call-out.
  • 08
    Rancher Story
    Where the beef comes from and who raises it.
  • 09
    Sausage Making
    In-house links, from spice to case.
  • 10
    Wagyu / Prime Feature
  • 11
    Shellfish Delivery
    Live crab, oyster, lobster arrival.

Bakery

Warm out of the oven.

9 items
  • 01
    Fresh Out of the Oven
  • 02
    Decorating
  • 03
    Bread of the Week
  • 04
    Sourdough Scoring
    The blade, the ear, the crumb.
  • 05
    Croissant Lamination
    Butter block to layered dough.
  • 06
    Custom Cake Order
    Consult to reveal.
  • 07
    Pastry Case Restock
    Full case, morning light.
  • 08
    Seasonal Pie
    One pie, one holiday.
  • 09
    Gluten-Free Pick

Deli

Lunch, made in-house.

9 items
  • 01
    Sandwich Feature
  • 02
    Soup Spotlight
  • 03
    Grab-and-Go
  • 04
    Sandwich Build
    Layer by layer, top-down.
  • 05
    Meat Slicer Cameo
    Deli slicer, thin cut, ASMR.
  • 06
    Cheese Board Build
    Pairings, quantities, priced out.
  • 07
    Hot Bar Walkthrough
  • 08
    Catering Order Reveal
    Trays plated for pickup.
  • 09
    Signature Dressing
    House recipe, jarred, on the shelf.

Floral

Bouquets and how they get built.

7 items
  • 01
    Bouquet Build
  • 02
    Flower Care
  • 03
    Seasonal Flowers
  • 04
    Grab-and-Go Bouquet
    Under $20, ready at the door.
  • 05
    Centerpiece Build
    Dinner-party ready arrangement.
  • 06
    Wrap Job
    Kraft paper, twine, hand-tied.
  • 07
    Plant of the Week
    Care card + light needs.

Grocery

The aisles, worth walking.

11 items
  • 01
    Hidden Gems
  • 02
    Staff Favorites
  • 03
    New Product
  • 04
    Healthy Swap
  • 05
    Under $5 Cart
    Ten items, one clean total.
  • 06
    Snack Aisle Ranking
  • 07
    Pantry Restock
    Stockpile basics, size options.
  • 08
    Cult Favorite Restock
    The one that sells out weekly.
  • 09
    Sauce of the Week
  • 10
    Late-Night Aisle
    What to grab at 9pm.
  • 11
    Kid Lunchbox Picks

Beverage

What to drink with dinner.

9 items
  • 01
    Wine Recommendation
  • 02
    Beer Feature
  • 03
    Coffee Spotlight
  • 04
    Under $15 Wine
    Weeknight-good, not weekend-fancy.
  • 05
    Six-Pack Build
    Mix-and-match craft beer.
  • 06
    Natural Wine 101
  • 07
    Local Roaster Feature
  • 08
    Cocktail Kit
    Bottle, mixer, garnish — priced together.
  • 09
    Non-Alcoholic Pick

Prepared Foods

Dinner is already handled.

8 items
  • 01
    Dinner Tonight
  • 02
    Meal Prep
  • 03
    Family Meal
  • 04
    Rotisserie Pull
    Fresh off the spit, timed to the case.
  • 05
    Under $10 Dinner
  • 06
    Party Platter Build
  • 07
    Sunday Reset Kit
    Prep containers for the week.
  • 08
    Late-Night Dinner

Recipes

Cook it in your kitchen tonight.

10 items
  • 01
    30 Second Recipe
  • 02
    Step-by-Step
  • 03
    Holiday Recipe
  • 04
    Healthy Recipe
  • 05
    3-Ingredient Recipe
  • 06
    Sheet Pan Dinner
  • 07
    Grill Recipe
  • 08
    Meal for Four Under $20
  • 09
    Sunday Sauce
  • 10
    Weeknight in 15

Community

Your zip code, on camera.

8 items
  • 01
    Fundraiser
  • 02
    Local Business
  • 03
    Employee Volunteer
  • 04
    Little League Sponsor
  • 05
    Food Bank Donation
  • 06
    Farmers Market Cameo
  • 07
    Coach / Teacher Feature
  • 08
    Neighbor Business Shoutout

Employee Features

The people behind the counter.

8 items
  • 01
    Meet the Team
  • 02
    Manager Spotlight
  • 03
    Butcher Spotlight
  • 04
    Employee Favorites
  • 05
    Years of Service
    5, 10, 20-year employees on camera.
  • 06
    Baker Spotlight
  • 07
    Employee's Cart
    What they actually take home.
  • 08
    Owner Ride-Along

Customer Stories

Regulars, in their own words.

7 items
  • 01
    Customer Testimonial
  • 02
    Customer Favorite
  • 03
    Loyal Customer
  • 04
    Multi-Generation Shopper
    Grandparents, parents, kids — same store.
  • 05
    First-Timer Reaction
  • 06
    Chef Regular
    Local chef who sources here.
  • 07
    Weekly Cart Roundup

Entertainment

The reason they stop scrolling.

10 items
  • 01
    Blind Taste Test
  • 02
    Guess the Price
  • 03
    Snack Challenge
  • 04
    Mystery Box
  • 05
    Trivia
  • 06
    Owner vs Employee
  • 07
    $20 Cart Challenge
  • 08
    This or That
  • 09
    Weirdest Item in the Store
  • 10
    Bracket Battle
    Multi-round taste tournament.

Educational

Save-worthy how-to.

9 items
  • 01
    Knife Skills
  • 02
    How to Pick Produce
  • 03
    Storage Tips
  • 04
    How to Read a Label
  • 05
    Freezing Guide
  • 06
    Substitution Guide
    Out of X? Use Y.
  • 07
    Fridge Reset
    How to organize and rotate.
  • 08
    Meal Planning 101
  • 09
    Composting at Home

Promotions

Give the ad a push.

9 items
  • 01
    Weekly Ad
  • 02
    Weekend Deals
  • 03
    Holiday Sale
  • 04
    Flash Sale
  • 05
    BOGO
  • 06
    Case Sale
  • 07
    Manager's Special
  • 08
    Clearance Corner
  • 09
    Digital-Only Deal

Seasonal

Right on time.

11 items
  • 01
    BBQ
  • 02
    Thanksgiving
  • 03
    Christmas
  • 04
    Fourth of July
  • 05
    Back to School
  • 06
    Halloween
  • 07
    Valentine's
  • 08
    Easter
  • 09
    Super Bowl Spread
  • 10
    Mother's Day
  • 11
    Game Day

Vendors

Where the good stuff comes from.

7 items
  • 01
    Local Vendor
  • 02
    How It's Made
  • 03
    Vendor Interview
  • 04
    New Partnership
  • 05
    Founder Story
  • 06
    Shelf Debut
    First day on the shelf.
  • 07
    Vendor Pop-Up

Hiring

Fill the schedule.

6 items
  • 01
    We're Hiring
  • 02
    Employee Culture
  • 03
    Day-One Walkthrough
  • 04
    Pay & Perks
  • 05
    What We Look For
  • 06
    Apply-in-Person CTA

Corporate

Who owns it and why.

7 items
  • 01
    Mission
  • 02
    Owner Story
  • 03
    Family Ownership
  • 04
    Generations
    Grandfather, father, son on camera.
  • 05
    Sustainability Commitment
  • 06
    Community Impact Report
  • 07
    Year in Review

Real-Time

Filmed and posted today.

8 items
  • 01
    Today's Delivery
  • 02
    Fresh Arrival
  • 03
    Morning Walkthrough
  • 04
    Storm Prep Stock-Up
  • 05
    Sold-Out Alert
  • 06
    Back in Stock
  • 07
    Just Baked
  • 08
    Just Landed
    Seafood or produce truck reveal.

UGC Style

Filmed to feel unfiltered.

7 items
  • 01
    Customer Reaction
  • 02
    Phone Review
  • 03
    Unboxing
  • 04
    Talking-Head Testimonial
  • 05
    Cart Reveal
  • 06
    Point-and-Rate
    Aisle walk, thumbs up / down.
  • 07
    Get Ready with Me at the Store

Hooks & Openers

The first second decides everything.

10 items
  • 01
    Stop Scrolling If You Live In [Town]
    Hyper-local callout in frame one.
  • 02
    3 Things You Didn't Know We Carry
  • 03
    Nobody Talks About This Aisle
  • 04
    I Bet You Walk Past This Every Week
  • 05
    We Got Yelled At For This Price
    Playful, deal-driven cold open.
  • 06
    Don't Buy This Until You Watch
  • 07
    POV: You Only Have $20
    Budget-run cold open.
  • 08
    The Owner Said I Could Show You This
  • 09
    Say Less — Here's Dinner
  • 10
    This Sold Out In 2 Hours Last Week

Price & Value Proof

Show the receipt, win the trust.

10 items
  • 01
    $20 Dinner Challenge
    Full meal, cart to counter, receipt shown.
  • 02
    $50 Full Week of Groceries
  • 03
    Price Check vs the Big Chain
    Same basket, our shelf tag.
  • 04
    Receipt Reveal
    Cart contents, then the total, no cuts.
  • 05
    Cheapest Protein in the Store Right Now
  • 06
    Manager's Special Run
    Everything marked down today.
  • 07
    Buy This, Not That
    Two shelf items, honest call.
  • 08
    Bulk vs Single Unit Math
  • 09
    What $10 Gets You in Produce
  • 10
    Feed 4 for Under $25

POV & Storytelling

Put the viewer inside the store.

10 items
  • 01
    POV: Sunday Dinner Shop
  • 02
    POV: You Forgot It's Your Turn to Host
  • 03
    POV: First Time in an Independent Grocer
  • 04
    POV: Butcher Picks Your Steak For You
  • 05
    POV: 5 Minutes Before We Open
  • 06
    POV: Closing Shift
  • 07
    A Day in the Life of the Produce Manager
  • 08
    Follow One Item From Truck to Shelf
  • 09
    The 5AM Bread Run
  • 10
    What Happens After You Leave

Lists & Rankings

Saveable, rewatchable, shareable.

10 items
  • 01
    Top 5 Under $5
  • 02
    5 Things I'd Buy Every Single Week
  • 03
    Ranking Every Flavor We Carry
  • 04
    3 Snacks You Can't Get Anywhere Else
  • 05
    Best Items for a Beach Day
  • 06
    5 Ways to Use One Rotisserie Chicken
  • 07
    Every Hot Sauce, Ranked by Heat
  • 08
    Top 3 Cheeses Under $10
  • 09
    4 Lunches You Can Build at the Deli
  • 10
    Tier List: Store-Brand vs Name-Brand

Satisfying & ASMR

Sound on, watch-time up.

10 items
  • 01
    Case Restock Timelapse
  • 02
    Cheese Wheel Cut
  • 03
    Bread Crust Crackle
  • 04
    Ice Bed Rebuild in Seafood
  • 05
    Produce Misting Slow-Mo
  • 06
    Deli Slicer Close-Up
  • 07
    Bouquet Wrap and Tie
  • 08
    Sauce Pour on Prepared Foods
  • 09
    Perfect Pyramid Build
    Stacking a display from empty.
  • 10
    Bag Pack ASMR
    No talking, sound-forward checkout.

Engagement Loops

Content that farms the comments.

10 items
  • 01
    Reply to a Comment on Camera
  • 02
    You Picked It, We Cooked It
    Poll winner made in-store.
  • 03
    Guess the Price
  • 04
    This or That, Aisle Edition
  • 05
    Name This Item and It's Free
  • 06
    Ask the Butcher Anything
  • 07
    We Tried Your Recipe Suggestion
  • 08
    Requests Only Week
    Whole week built from DMs.
  • 09
    Rate Our New Display 1–10
  • 10
    Should We Stock This?
    Vote decides the order.

Meal Solutions

Answer 'what's for dinner' in 30 seconds.

10 items
  • 01
    3-Ingredient Dinner
  • 02
    Sheet Pan Night
  • 03
    15-Minute Weeknight Meal
  • 04
    Lunchbox Build
  • 05
    Game Day Spread from One Aisle
  • 06
    Grill Basket Build
  • 07
    Meal Prep for 5 Days
  • 08
    No-Cook Summer Dinner
  • 09
    One-Pot Soup from the Produce Wall
  • 10
    Leftover Rescue

Trust & Transparency

Why people choose local.

10 items
  • 01
    How We Pick Our Produce
  • 02
    Where Our Meat Actually Comes From
  • 03
    What We Do With What Doesn't Sell
  • 04
    Meet the Person Who Orders Your Groceries
  • 05
    Why Our Price Is What It Is
  • 06
    Freshness Standards, On Camera
  • 07
    Answering the Question Everyone Asks
  • 08
    What Independent Means Here
  • 09
    Our Local Vendor List
  • 10
    Behind the Counter, No Edits

Series & Challenges

Recurring formats people follow.

10 items
  • 01
    Cart Roulette
    Random aisle, random dinner.
  • 02
    Blind Taste Test With Staff
  • 03
    Employee Picks of the Week
  • 04
    Owner Tries the Trend
  • 05
    One Item, Three Meals
  • 06
    New Arrivals Every Friday
  • 07
    Speed Round: 60 Seconds, 10 Deals
  • 08
    Customer Cart Cameo
    Regular shows what they bought.
  • 09
    Store Trivia With Staff
  • 10
    Weekly Freshest Thing in the Building

Micro Formats

Under 10 seconds, made for reach.

8 items
  • 01
    One-Shot Walk-In
  • 02
    Single Product Slam
    One item, one line, one price.
  • 03
    Text-on-Screen Deal Drop
  • 04
    Before / After Display Flip
  • 05
    Three-Cut Teaser
  • 06
    Loop Video
    Ends where it starts.
  • 07
    Silent Sign Reveal
  • 08
    Front Door to Checkout in 8 Seconds

Signature Formats

The five we repeat until people recognize them before the logo.

5 items
  • 01
    Grocery Documentary
    3–8 minute mini film. Real filmmaking, natural audio, no influencer voice.
  • 02
    The Counter
    30 seconds with one employee: here's what I'd take home tonight.
  • 03
    One Ingredient
    One great item — where it came from, why it's special, how to use it.
  • 04
    Morning Delivery
    The store waking up. No narration, just sound.
  • 05
    Dinner Tonight
    One meal, five ingredients, done.

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