Founder
Est. San Diego
Meet the founder
Jack
Dymand
“Start small, keep the work honest, and show up for the stores that need it.”
The connection
Why grocery stores.
Jack never expected to end up in grocery stores. That path came through his wife's family — third-generation grocers with a serious footprint in San Diego. Henry's. Boney's. Sprouts. He watched a family build businesses around produce, community, and the people who walked through the door every day.
Grocery stores were not on his radar until he saw, up close, how much story was sitting in every aisle and how few people were helping tell it. Every store had a personality, a rhythm, and a neighborhood that relied on it.
Jack ran marketing at Valley Farm Market — a family-owned store (outside of his family connections) that first opened its doors in 1956, now with its third location in Del Mar. He was shooting with all of the cameras, in front of the camera, editing, and working on creative campaigns. But the part that hooked him most was what happened after the content went out: watching what actually moves a case of avocados, and what earns a story reshare from a customer's mom. The lesson he keeps: over-communicate, let the staff in on the vision, and keep the banter alive. People feel seen, and that energy shows up in the content.
That's where the MarketWorks playbook came from. Not from a deck.
Why MarketWorks
A studio for the store on the corner.
Big grocers have in-house teams. Independents get a nephew with an iPhone. MarketWorks is the in-between — a small, trained crew of marketing grads and production specialists working a rotating shot list inside your store every week.
The hardest part of in-store marketing is often the simplest one: scheduling around a product that is not in yet, a staff shift that changed, and a shoot that has to happen anyway. That frustration is why MarketWorks was built with scheduling at its core — so stores are not waiting on content, and crews are not waiting on answers.
Large agencies are expensive, and grocery-store budgets are not massive. Jack is also a part-owner of a grocery store, so he sees the math from both sides. The plan is a grass-roots approach: relatable content, real people talking to camera, and no one getting ripped off.
The proof he points to first: at Valley Farm the account has hit 4 million-plus views and millions of likes, but the real win is posting a new item and watching it sell out within two days. That is the moment the content stops being content and starts being business.
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